Running Google Ads
You're already buying search traffic but want another perspective on the campaign-to-enquiry path.
Free lead leakage audit
Find Out What May Be Happening
Between the Click and the Enquiry.
If you're already paying for traffic, we'll review the parts of your acquisition path that can be observed and identify areas worth investigating across traffic quality, landing experience, conversion tracking and conversion friction.
Practical observations. No fabricated scores. No generic automated report.Audit scope
01Traffic quality
02Landing experience
03Conversion path
04Measurement
05Opportunities
Is this for you?
Already Spending Money to Generate Enquiries?
Paying for Clicks But Unsure What Happens Next
You can see traffic arriving but don't have complete confidence in the post-click experience.
Using a General Website as the Landing Page
Campaign visitors may be navigating through a broader website rather than a focused campaign experience.
Unsure About Tracking
Calls, forms or other important actions may not be measured consistently.
What we review
Five Areas That Can Influence
What Happens After the Click.
Traffic Quality
Search intent, visible ad-to-page alignment, geographic relevance where observable, campaign messaging and account-access questions.
Landing Experience
Message match, mobile experience, CTA visibility, page focus, navigation distractions, service clarity, offer presentation and click-to-call.
Conversion Path
Form friction, required fields, CTA hierarchy, contact options, estimate or consultation path and mobile usability.
Conversion Tracking
Visible analytics/tracking implementation, form conversion setup, call tracking structure and observable GA4/GTM or ad measurement.
Lost Opportunities
Service-specific landing experiences, ad-intent alignment, remarketing, Microsoft Ads, testing and measurement opportunities to investigate.
If deeper verification requires account or tag access, we say so rather than guessing.
How the audit works
Practical Review. Useful Next Steps.
You Send the Details
Tell us about the business, website and advertising currently being used.
We Review the Visible Funnel
We examine the parts of the acquisition experience that can reasonably be reviewed without private account access.
We Identify Areas Worth Investigating
Observations are separated from anything requiring deeper account access.
You Get Practical Next Steps
The goal is to identify useful areas to investigate next—not create a meaningless automated score.
Start your review
Request Your
Free Lead Leakage Audit.
Share only the information needed to understand your marketing setup. The form is an initial request; secure delivery is being configured separately.
What happens after you request the audit?
Clear Observations. Clear Limits.
Review
We examine the supplied website and acquisition context.
Observations
We identify visible friction or areas worth investigating.
Access-Dependent Questions
Anything requiring Google Ads, analytics or other private account access is clearly separated.
Next Steps
You receive practical recommendations about what may deserve attention next.
Useful Analysis Requires Context.
We will not invent a conversion score, claim tracking is broken without evidence, estimate lost revenue without reliable data, promise a certain number of leads, or claim a landing-page change will automatically improve conversion.
The audit is designed to identify questions worth answering and opportunities worth testing.
Optional account access
Do You Need to Give Us Access to Your Google Ads Account?
No, not for the initial audit request. The first review can begin with your website, public landing pages, your description of current advertising and observable conversion paths.
For deeper analysis, access may be needed to evaluate:
Search terms
Conversion configuration
Bidding
Location performance
Device performance
Budget allocation
Never share passwords or login credentials. Any later access should use the platform's proper user-access/invitation system.Why ask us to review it?
Hands-On Experience With
Real Campaign Data.
Selected Google Ads Campaign Performance
2,568Conversions
1.14M+Impressions
156K+Clicks
$40K+Ad Spend
$15.84Cost / Conversion
13.68%CTR
What can we help fix?
Paid Search
Google Ads / Microsoft Ads
Landing Experience
Campaign landing pages
Measurement
GA4 / GTM / conversion tracking
Conversion Optimization
CRO / testing
Web Experience
Performance-focused development
Running a home improvement business?
Paid Traffic Needs a Focused
Path to Enquiry.
See our acquisition approach for remodelers, painters, roofers and other home-service businesses.
Home improvement marketing →FAQ
Questions Before We Get Started?
Is the Lead Leakage Audit really free?
Yes. It is an initial practical review of the parts of the acquisition path that can be observed.
What can you review without account access?
A website, public landing pages, your description of current advertising and observable conversion paths can all inform an initial review.
Do you need my Google Ads login?
No. Never provide a password. If deeper analysis is appropriate later, access should use the platform’s proper user-access or invitation system.
Can you tell if my conversion tracking is working?
We can review what is observable. Deeper verification may require access to relevant tags, analytics or advertising-account configuration.
Will you review my landing page?
Yes. Message match, CTA clarity, page focus, conversion path and mobile experience can be considered where observable.
Can you review Microsoft Ads or Meta Ads too?
They can be evaluated where relevant to the business, current advertising and available data.
What happens after I submit the form?
Secure form delivery is still being configured. For now, a completed form shows a clear notice directing you to the contact page.
Do you guarantee that the recommendations will increase leads?
No. Recommendations identify opportunities and hypotheses. Outcomes depend on market, competition, traffic, offer, website experience and other factors.
Start with what's already happening
Before Spending More,
Understand the Funnel You Already Have.
Request a practical review of the path from traffic to enquiry and identify what may deserve attention next.
Start my free audit →